Contact
Languages
From 22 to 26 January, Madrid hosted the 45th edition of the International Tourism Trade Fair (FITUR), organised by IFEMA MADRID. RIU did not want to miss this key event in the global tourism industry, so it marked its return with its own stand, after 17 years without a physical presence at the fair.
FITUR was a resounding success for the chain, which could not be more satisfied with the experience. This year’s International Tourism Trade Fair broke records, with participation and attendance figures that exceeded all expectations and reaffirmed its pre-eminence in the industry.
FITUR 2025 Record Figures:
– 255,000 visitors
– 155,000 professionals
– 9,500 companies from 156 countries
– 884 stands
– 1.4 billion international tourists in 2024
The trade fair was a real crowd-puller, attracting 255,000 visitors. The first three days, just for professionals in the sector, were packed, with 155,000 people attending. This shows that the global tourism industry is in great shape and that the sector is very resilient and dynamic.
FITUR 2025 consolidated its position as a leader in the field, with 9,500 companies from 156 countries occupying 884 stands in nine pavilions. Incredible! Additionally, 101 countries were officially represented. This ability to attract visitors not only drew a lot of people, it also generated 445 million euros for the city of Madrid. An absolute smash hit!
RIU Hotels & Resorts returns to FITUR with its own stand
The RIU stand was a hive of activity and hundreds of visitors and industry professionals couldn’t resist stopping by to learn about the chain’s new and exciting projects. It became the focal point of the hotel company’s activities, the ideal place for RIU professionals to exchange fresh ideas and learn from leading experts in the tourism world.
Dozens of staff members from different areas within the company and some of its board members were on hand to welcome the authorities, industry colleagues and visitors. The goal was clear: to present the company’s latest developments, share valuable knowledge and explore new collaboration opportunities. The meetings were full of inspiration and opportunities!
In total, more than 120 official meetings were held at the RIU stand, to which we must add many others that were informal and spontaneous. The RIU stand was visited non-stop throughout the five days of the fair!
Visit to the RIU stand by the president of the Government of the Balearic Islands and the president of the FEHM
The President of the Government of the Balearic Islands, Margalida Prohens, together with the Regional Minister of Tourism, Jaume Bauzá Mayol, the Director General of Tourism, Pep Aloy, and the President of the FEHM, Javier Vich, visited the RIU stand where they were received by Joan Trian Riu, one of the chain’s executive directors.
Celebration cocktail
The evening of Thursday 23rd was the setting for a memorable event: a cocktail reception to celebrate our triumphant return to the fair in style. Professionals from the various RIU business areas attended, chatted and shared a moment of fun with almost 200 guests. The event was a resounding success!
Events and activities during the weekend
On the 25th and 26th, when the trade fair opened to the general public, the RIU Plaza team threw itself into the adventure with three super fun activities for all the visitors who stopped by the RIU stand. The idea was to boost the visibility of two of the company’s star products, the famous RIU Party and our RIU Class loyalty programme.
The following activities were run:
Makeup Corner: in one corner of the stand, we set up a makeup booth for anyone who wanted to try out a look similar to the style our entertainers wear at the RIU Parties. A touch of shine and colour for everyone!
Selfie Point: we created the perfect frame for all visitors to take a selfie in and share it across their social media, mentioning our official account. In return, they received a little gift from us!
Wheel of fortune: here, visitors had to join the RIU Class and take part by spinning the wheel of fortune. We gave away hundreds of prizes!
These activities were really successful! Our colleagues were inundated with visits from hundreds and hundreds of people keen to take part. At RIU Hotels & Resorts, we are very happy and proud of the work carried out at FITUR 2025. Thank you to everyone who visited us and congratulations team!
